For many years, in partnership with the Croatian Heart House Foundation and other partners, Aplauz has organized a public health action on Zagreb’s central square — Trg bana Josipa Jelačića — to mark World Heart Day.
As part of the campaign, citizens received free health diagnostics: measuring glucose, cholesterol, blood pressure, and BMI, along with cardiovascular risk assessment based on lifestyle habits.
Aplauz designed and implemented the project’s entire public relations activities, including event announcements, press conferences, expert interviews, TV appearances, media coverage of the event itself, and preparation of post-event press releases.
Through this project, year on year, we contribute to education, awareness, and the promotion of healthier lifestyles throughout the Croatian society.