To mark the arrival of the international Pullman hotel brand in Zagreb, Aplauz organized the grand opening event that introduced this global name to the local audience.
More than 400 guests from the business and public sectors, partners, collaborators, and media gathered in the hotel’s modern venue. The evening was designed as a welcoming celebration, with the centerpiece being an exhibition by young Croatian artist Damir Sobota. This collaboration highlighted Pullman’s global brand signature — its connection with local contemporary artists.
Aplauz managed the entire event, from creative concept and visual identity to technical production and protocol. The event was supported with a PR campaign that amplified media visibility and contributed to building a strong first impression of the new hotel.