For Philips — a long-standing client with whom we’ve collaborated on multiple hair care and styling projects — we organized an exclusive event at Zagreb’s Karmell Atelier salon.
The occasion was the launch of the new Philips SenseIQ hair dryer, a technologically advanced device that adapts to the individual needs of hair to provide personalized care. SenseIQ quickly became a new reference point in the premium hair-styling category, and the event was designed to introduce this innovation to key opinion leaders in the beauty industry.
The event gathered celebrities, beauty professionals, lifestyle media, and influencers, who were able to try the device first-hand and receive expert demonstrations from the Philips team. The focus was on experiential product presentation in an authentic salon environment, with a personalized approach for each guest.
Our team managed the entire event — from creative and logistical production, through selection and coordination of key influencers, to carefully branding the space in line with Philips’ visual identity and the communication guidelines for SenseIQ. We also developed content for all relevant digital channels and designed a comprehensive post-event media strategy, covering PR, distribution of materials, and monitoring of all coverage.
