For several consecutive years, Aplauz Komunikacije has been behind the organization of City Center One’s birthday celebrations, held simultaneously in all three shopping centers — in Zagreb and Split.
This multi-day event takes place across an entire weekend, attracting thousands of visitors. Our task is to design and realize a unique birthday experience that goes far beyond standard marketing activations.
Our role covers every aspect of organization: developing the concept, designing visuals and scenography, production, and coordinating teams across three different cities.
Each year we create new, innovative games and interactive content in which visitors actively participate. The concept always encourages fun, engagement, and a sense of togetherness, supported with valuable prizes and surprises. We transform the shopping centers into festive birthday zones where games, rewards, music, and campaign visuals combine into one lively experience.
The City Center One birthday is a project that especially highlights our ability to manage large-scale, simultaneous events, while maintaining focus on creativity, detail, and adaptability to new and unpredictable situations.
