For the launch of Maraska’s new ready-to-drink product PeTe — a unique blend of tonic and pelinkovac inspired by Zadar tradition — we executed a comprehensive communication strategy.
Our tasks included developing and implementing an integrated campaign with a strong focus on branding, event management, and media presence. The campaign culminated in a launch event at Zadar’s Picnic Bar, whose location and atmosphere perfectly reflected the spirit of the product.
The event gathered numerous guests from the media, music, and lifestyle scene, and featured a performance by one of Croatia’s most recognizable urban musicians — Vojko V.
Special attention was paid to venue branding, reinforcing the product’s identity and creating an experience in line with the brand’s vision. In addition to concept development and event production, we implemented the entire media and communication strategy, including PR, media relations, digital support, and community management.
The results speak for themselves: within less than a year, PeTe became one of the best-selling ready-to-drink products in Croatia, and was recognized internationally with the IWSC London Award for Best Ready-to-Drink Beverage 2025.
